König Ludwig

His Royal Highness Luitpold, Prince of Bavaria is the famous great-grandson of the last king of Bavaria, Ludwig III. He is however by no means the first in his family devoted to the art of brewing. As he says “Wittelsbacher history and that of Bavarian beer go hand in hand and indeed should be regarded as one”.

In a nutshell, as beer has always played such a big role in Bavarian life and in Bavarian culture, it was inevitable that the members of the royal family had to be brewery experts. The royal family’s first brewery was founded in Munich in 1260 by Ludwig the Stern. Since then, over the course of centuries, there have been a total of 70 Wittelsbacher breweries.